We all know that digital marketing tactics are one of the best way to promote your products and services globally and suitable for reaching your audience easily. But we can't ignore this fact that in today's world also, millions of customers far away from internet and digital world. If we want to establish a successful business, then we don't ignore those customers who are far far away from digital world. For such type of customers, traditional marketing tactics are also extremely beneficial. We love digital marketing,but to some extents, we never ignore traditional marketing strategy. To establish a successful business, we need to reach those people also who are not working at a computer all day and are not listening to the radio on the way to work because they don't commute via car. So we should create print ads for use in state wide newspapers, magazines and posters for transit ares such as railway station,bus stop etc. If your business target all kinds of people like men and women, from teenagers to seniors, of all backgrounds and incomes, then we must promote our business digitally as well as traditionally. So we should use a mix marketing tactics, traditional and digital. We never know which marketing tactics are going to reach our audience most effectively and efficiently. So, we need to integrate traditional and digital marketing policy to promote our business. Using a combination of traditional and digital marketing techniques is the most effective method of marketing, far more useful than using either on its own.
There are some ways in which traditional and digital marketing can work together to make your marketing plan more effective and more profitable. If we don't use both types of marketing,we may not be attracting all our potential customers. So, integrating the both traditional and digital marketing is the best key to maximize our business.
Here we can say about some ways in which both these two approaches work together to achieve company's intended objectives:
Though traditional marketing is considered to be passive and digital marketing acts actively to promote our business. But it is not possible to capture the whole market only through the use of one marketing. If we really target all types of audience, then its necessary to promote our business digitally and traditionally.Suppose, we have a Jewelry shop, if we promote our jewelry business both digitally and traditionally, then its more easier to reach all types of customers.
By using both traditional and digital marketing, we can easily spread our company's message through multiple channels. For example, we can say about KFC. This chicken restaurant chain business uses billboard and print ads to attract the attention of potential customers, but also has a strong online presence , specially through social media. This allows their message to reach all kinds of customers who they might not have reached, if they had stuck to only one channel.
To conclude, we can say that a combination of both traditional marketing tactics (like television ads, print collateral, bill boards) with digital marketing can provide a company with maximum exposure and more interaction with their consumers.